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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 189
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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 101
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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Telecommunications. Event Calendar. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Learning Apps/Tools. Mobile Computing. Networking/Wireless. Presentation Technology. Science & Engineering. Strategic Planning. Web/Portals.

Web 2.0 202
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? At the other end of the scale, Pinterest, outdoor media and virtual events were cited as the lead effective tactics for SMB B2B lead generation. Social Media Today ). Social Media Today ).