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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle.

Case Study 100
Case Study Study Storify Products 100
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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. My “influence” is not Indiana-based. Not really.

Klout 121
Klout Committee Hosting Storify 121
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