Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. by Cultivating Your Customers.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 9, 2010

A recent event produced by my agency with client CoverGirl®, bears this out. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. Online is always great, but it will never replace real life experiences. MMC's own @pjhahn guest blogs on @jaybaer 's Convince & Convert.

Influencer 122

Influencer Ustream Authentication Social CRM 122