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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Case Study: The Wide Appeal of Fitbit. The other day, my co-worker Phil Renaud and I were in an animated conversation when I noticed we had matching wristbands. If you are a fellow “Fitbitter,” you’ll understand why the conversation quickly turned to “OMG, let’s compare sleep patterns.” highlight to tweet).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. Please keep me posted on your progress.