Case Study Communities Events Storify 
Akamai Marketing
JANUARY 1, 2015
Case Study #2: Community Driven Product Launch. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. Background:
Convince & Convert
JANUARY 26, 2012
Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. In other cases, the ire is downright nasty, with all manner of name calling and reputation questioning occurring on Twitter and elsewhere. Where’s the community spirit in that?
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