Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …watching customers share and comment on really valuable and relevant content your team created. Most Commented. Can Social Media be Taught? (56).

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

JULY 12, 2010

More and more case studies of successes in social channels are popping up. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Inappropriate comments will be deleted at the authors discretion. It is solely my opinion.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

SEPTEMBER 28, 2010

Some examples may have been 100% earned media, but I believe most successful case studies have a combination of paid and earned. I’d love to hear your thoughts on the evolution of relationship marketing, Greg’s book, his approach to solicit microcontent chapter reviews in the comments, and thanks for reading.

Marketing 210

Marketing Review Tweetdeck Posterous 210