Print Campaign vs. Social Media
Direct Marketing Observations
MAY 26, 2010
Tags: SEO/SEM YouTube social media Video.
Direct Marketing Observations
200 
A Need to Redefine Brand Lift
Direct Marketing Observations
APRIL 13, 2012
Vizu which partnered with DIGIDAY on the survey defines brand lift as the following: Brand Lift is defined as the percentage increase in the primary marketing objective of a brand advertising campaign. Same with Twitter, Facebook, Youtube and traditional blogs. But does that definition correlate to digital correctly?
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