Adam Cohen

JULY 16, 2010

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. This post was mentioned on Twitter by Ed Shahzade and others. While we’re at it, how do our customers use social media vs. the mainstream population? Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

SEPTEMBER 28, 2010

Many are already pointing to Old Spice as a prime example – but the campaign was a Super Bowl ad (does it get any more “paid media” than that?) Would the Truvia example Greg mentions earlier in the book have been as successful without a $20 million mass campaign that ran first? before it was successful social media content.

Marketing 210

Marketing Review Tweetdeck Posterous 210