Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. note: CoverGirl is a client of Marina Maher Communications , one of my clients. Customer service? McCann , Viral Heat Did you enjoy this blog post?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. so to carve it out is sensible. Eventually, no.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Direct Marketing Observations

DECEMBER 3, 2010

# is my Social Media Strategy is hilarious if not for the fact it’s very very accurate. 12) From March of 2010, David Armano , from Edelman, rolled out a pretty good deck himself about the need for the uncommon in social media. What is the uncommon? Common sense silly. The Old Spice Voicemail Generator.

Sites 235

Sites Social Media Tools Storify 235