Adam Sherk

NOVEMBER 1, 2012

A close friend of mine came up with a concept with a mobile tie-in that would be unique, fun and game-changing but after the initial development he became frozen over what to do next. This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. I know this first hand.

Startup 117

Startup Campaign Tips Reputation 117

Adam Sherk

JULY 15, 2013

Will Critchlow – Will gets a special mention for throwing his real mobile phone off the stage and into the audience. Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor. As a customer/client I wouldn’t want every business to have one, but it works well in the right situations. How to Identify Your Own Top Trends.

SEO 148

SEO Tips Startup Compete 148

Adam Sherk

FEBRUARY 9, 2010

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. That’s just one idea.

Foursquare 111

Foursquare Badge Press Release Syndication 111