Campaign Klout Social Networking Web 2.0 
Techipedia: Tamar Weinberg
JULY 7, 2010
The success of a social media marketing campaign strongly revolves around engagement. Tools like Klout can really help you find the influencers among those who are merely twitterfeeding it up the wazoo. If you’re hiring a social media marketing practitioner for your business, look at their Klout.
Webbiquity SMM
JUNE 6, 2011
Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).
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