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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. No time to read this article now? The Social Media Analytics Compass.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Learn more : The Beginner’s Guide to Facebook Analytics.

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