Campaign, Focus Group, Message Boards and Reputation

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands

Brands Message Boards Travel Forums

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Also – how long will this self-serving mea culpa campaign fad last? link] Jan_B @jaybaer is on a roll this week!

Social Media

Social Media Content Analysis Sports

Social Media Informer

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Get Your Social Media Story Straight | Blogging and Content.

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