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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&#

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Amongst the topics that came up was some common sense insight into the usage of geo-based social media sites like Britekite and Foursquare. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Social Media Strategy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In fact they had INCREASING demand for shovels in N.