Campaign Eventful Flash Mob Social Networking 
Laurel Papworth
SEPTEMBER 1, 2010
While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
Laurel Papworth
OCTOBER 1, 2011
Every fact is checked, story arc is edited, mostly reported after the event even if only a few seconds, e.g. in a live cross, as one journalist filters what will be said to the community. Social networks were widely used by gangs to co-ordinate the riots across the country. Not bad for a Sunday morning in rainy Sydney!
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