Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Laurel Papworth

OCTOBER 1, 2011

Every fact is checked, story arc is edited, mostly reported after the event even if only a few seconds, e.g. in a live cross, as one journalist filters what will be said to the community. Not bad for a Sunday morning in rainy Sydney! Citizen Journalism is Process Journalism. Product journalism is traditional or heritage journalism.

Journal 111

Journal Flash Mob Communities Digg 111

Kikolani

JANUARY 1, 2013

Here are ways to develop a link building campaign that relies on high-quality content as means to a developing strong link profile. Mix up your topics by writing about evergreen (long-lasting) and timely (holidays, current events) content to diversify your blog or site. Content Marketing. Guest Posting.

Flash Mob 156

Flash Mob Hubspot Sites Flickr 156