Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
In PR and social media, we talk a lot about “engagement.&# What are some ways to measure engagement? ‘Engagement’ is campaign-specific.&#. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. It’s not just online chatter, as Jim called it. How can you tell?
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