Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
b) Thinking a lot of noise is good without studying the sentiment of the conversations. In PR and social media, we talk a lot about “engagement.&# What are some ways to measure engagement? ‘Engagement’ is campaign-specific.&#. c) Treating social media as a broadcast channel. How can you tell?
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