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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

‘Engagement’ is campaign-specific.&#. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. He also agreed that such metrics must be customized. Start with (this is Jim again): “a) What are your goals? b) Measure KPI’s that help you meet goals. How can you tell?

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