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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. Make a video and hawk it to the Facebook accounts of all your friends and family. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. What does this mean?

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Nothing that tells me if the person wants premium clients or discount jobs. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. What industry the person specializes in… Really, nothing special at all! It can open bottles.

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