Remove Campaign Remove Crowdsourcing Remove Focus Group Remove Meme
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The pros and cons of social media

Sprout Social

From stories of triumph to funny social media memes , social has the power to spark a smile. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource. Social media is an always-on focus group.