Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. While these products might not have the staying power of the PSL, the novelty might be enough to drive purchases, meme-able social posts options and user-generated content. badbeveragesonly.

Apple 126

Apple Marketing Meme Sentiment 126

Convince & Convert

APRIL 23, 2015

A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Spot competitor campaigns as they launch. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 7, 2022

Some even made memes. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. These tools are particularly useful if you’re wondering how well an awareness campaign is resonating with a target audience. I feel you @SlackHQ.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Social media is an always-on focus group. Social media can bring joy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Think of it as a speedy alternative to a focus group. Why it worked : The conversations around Squid Game fell into two primary buckets: global critiques of capitalism and memes.

Brands 115

Brands Meme How To Advertising 115