Ignite Social Media

JANUARY 8, 2024

What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. It’s another metric of efficiency for brand ad campaigns. It’s what you strive to beat with each new campaign. It might be based on industry averages or another campaign run by the brand.

Social Media 124

Social Media CPA CPM CPC 124

Dave Fleet

NOVEMBER 22, 2010

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. These didn’t just appear overnight (disclosure: Starbucks is an Edelman client). CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. It’s a waste.

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CPM Comparison Diagrams Sentiment 413

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

Facebook 259

Facebook Marketing Privacy Class 259