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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. The higher the ranking, the higher the cost.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

But the truth is that conversion rates and revenue per email are more actionable metrics that reveal the true ROI of your email campaigns. A more concrete way to measure the success of a social media advertising campaign would be to concentrate on metrics like cost per acquisition (CPA ) and return on ad spend (ROAS).

Metrics 107
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Measuring Customer Experience for B2B Marketers

Oktopost

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Source: Salesmanago. Social Media .

B2B 101
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. True purpose is more than just a marketing campaign based on the new social media trends. Taking a stance on social media may anger some customers as much as it drives loyalty and praise from others. Do it before you talk about it.

Trends 145
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The GAP, ROI, and Awareness

Josh S Peters

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100