Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? I’m not looking at Klout scores. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? I’m not looking at Klout scores. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114