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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The top two brands in the survey, Microsoft and Google, together generated about $1.3 comScore December 2009 Search Engine Rankings comScore, Inc.

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