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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

In fact, it seems that the company does not want to acknowledge that its chemical compound may actually really have a negative impact on a small fraction of individuals. If we sell out we might make money but the cost is way to high. Maybe it actually is a chemical issue with the medication after all.

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Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

Social Media Strategery

Instead, they were faced (at least for a while) with the prospect of thousands of really fearful citizens, all armed with their own mini-platforms to broadcast their fears — which may cost it dearly in the long term.” Indeed, it may cost us – both the public and our institutions. Facebook firewall gov20 government government 2.0

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