Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 162

Case Study Campaign Cause marketing YouTube 162

Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. At present, the campaign has generated nearly 750,000 votes and has raised more than $18,000. The campaign video on YouTube has generated more than 300,000 views.

Social Media 158

Social Media Project Film Campaign 158

Later

AUGUST 21, 2020

By featuring the voices of your community you’re also showing that you’re actively listening to your audience , which is the best way to encourage participation and drive momentum for your campaign. How to Support a Social Cause on Social Media #5: Plan Campaigns in Advance . Artwork by @hippypotter. View this post on Instagram.

Instagram 63

Instagram Brands How To UGC 63

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, internet TV and YouTube , blogging, Twitter , etc. We have several speakers who focus on non-profits and cause marketing. What is Podcamp + Wordcamp Hawaii?

Social Media 40

Social Media Viddler Hotels Upcoming 40