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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Storify Review: . Background: . 425 Tweets.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Using Storify, items such as Lincoln’s silk hat, Louis Armstrong’s trumpet, and even fossilized sloth dung are featured with their corresponding emoji. The effort is a great example of how a timely occasion and emojis offered an engagement opportunity to take fans inside their 19 museums.

Company 60
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29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

We had been collecting the tweets manually, which took forever, so we switched to using Storify to cut the time from one and a half hours per post to less than 20 minutes. Check out your engagement, and change the headline to the winner to get the most traffic and shares from your hard work. Rock the skyscraper technique.