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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. Whereas if your goal is brand awareness, or perhaps link-building for SEO, going broad with your content can be an excellent strategy.” ” Don’t copy your competitors—be the source they try to copy. 1: Content Marketing Week Starts Tomorrow!

Strategy 226
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Long Term: SEO impact for campaign related keywords as well as across the board. That means new media (like Prezi instead of PowerPoint), new formats (like scrolling sites, mobile apps and purpose-built Slideshares) and new styles (attitude-filled rants instead of bland white papers). Immediate conversion events.

Strategy 152
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500 Top-Tier Publishers Tell You What They Want from Content Marketers

ProBlogger

The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. That’s why BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion.