Why Share of Voice is a Useless PR Metric
Dave Fleet
MAY 24, 2011
But in PR we don’t buy coverage by the pound. Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%. You know which of their products is getting the thrust and in what markets. What action is needed?
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