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The Metaverse: What it is and why it matters for brands

Sprout Social

Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Some proponents say the metaverse will mimic the physical world entirely and a new digital economy will emerge. Virtual worlds created by metaverse users (e.g., Decentraland ).

Brands 115
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‘Fourth Transformation’ book: Brace for impact

Socialmedia.biz

14, technologist-futurist Robert Scoble held forth for 20 minutes wearing a mixed reality headset, allowing him to interact with the attendees (startup founders, angels and techies) while projecting a presentation behind him. Mixed reality’: Merging the real & virtual worlds. They were shelved 11 months later.

Film 60