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Adam Cohen

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy? Do they share opinions? Do they care what kind of car they drive? Thanks for dropping by.

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Research Social Media Marketing Retail 265
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I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

Is anyone buying more?&# Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. since I’m sure people never ask that about TV commercials the day they first air. More about this blog here.

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