Why Is Social Media Measurement So Hard?
Convince & Convert
MARCH 6, 2017
Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. Buying something? Don’t overlook the other numbers, such as sentiment and net promoter score. But feelings matter.
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