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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be talking about buying a relevant product or service or asking questions about it. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. You may also need to monitor particular topics, which may have conversations around groups of different keywords.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Social media has dramatically altered the buying process as well as marketing practices. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development.