Buy Influencer Loyalty Social Capital 
Sprout Social
NOVEMBER 18, 2020
Consumers understand the power of a brand: its platform, influence and capital. Those that do, like Peloton, can drive incredible brand loyalty and advocacy. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's.
Convince & Convert
JUNE 23, 2010
I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.
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