article thumbnail

The work isn’t done: Make brand activism more than a moment

Sprout Social

Those that do, like Peloton, can drive incredible brand loyalty and advocacy. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. They want to believe in the people behind their favorite products and feel good about the choices they make when shopping. ESSENCE [link].

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.