Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. I know, because I've worked for a guy who films them for other people and also produces his own products.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

FEBRUARY 24, 2010

Build a Crisis Plan Is today the day that a social media-fueled crisis erupts for your brand? Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. You’ll probably never need your social media crisis plan.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. You don’t need a film crew. You don’t need a makeup artist. How did I know that? To really do so. Listening is the first step.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? We bought two for our design office, and I can see many buying it for the family, where several people would want to use it.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees).

Social Media 128

Social Media Strategy Conference Eventful 128