Small Business Mavericks

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Can You Cross-Promote Online?

Small Business Mavericks

If she’s a smart sales clerk she’ll ask if you’ve tried the new wing-ding that nicely compliments this gadget you’re about to buy. On some items they’ll offer you a special price if you buy a like product. Buy two books by the same author and you get them at a discount.

Retail 98
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Small Business Owners Hopping Mad Over Amazon’s New App

Small Business Mavericks

If the shopper finds what they are looking for, instead of buying it in the store, they will go home and order it online, get a discount for using the app and avoid paying sales tax. This is not really comparison shopping, it is more of a search for Amazon by users of the app. Amazon customers do not have to pay sales tax.

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Using Facebook’s Inbuilt Tools To Increase Your Reach

Small Business Mavericks

There are a lot of companies that have gone out of their way to virtually buy ‘likes’ – that is, they offer special discounts, prizes, or have giveaways in exchange for gifts. To increase your reach, you need to look at what motivates people to hit that ‘like’ button.

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