Josh S Peters

DECEMBER 4, 2009

This can take the form of a discount card, some kind of point system, to keeping a list of your best customers and having an event in their honor. Use links that can be tracked and monitored, use discount codes or services that can be tracked and the results tallied. Find out what makes them tick and want to buy from you.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

NOVEMBER 30, 2009

Make sure it’s nice and easy for people to make purchases, that your discount codes work, and any materials you have will insert them in the right portion of your marketing / sales funnels. If you have discount codes, promotions, etc available send them out. Be ready to listen and act quickly.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

SEPTEMBER 18, 2009

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

OCTOBER 20, 2009

Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

NOVEMBER 23, 2009

Twitter is also a great tool for doing giveaways and giving out special discounts. If you hand out discounts follow feedback from the purchases. It's not always an intimate friendship, but there are loads of opportunities to keep audiences engaged and active in between all the things you want them to do and buy.

Campaign 105

Campaign Social Media Radian6 Disqus 105