6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. Differences in social listening software are vast.
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