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Ignite Social Media
MARCH 23, 2020
Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Turn off your media buys if you’re not sure.
Ignite Social Media
SEPTEMBER 4, 2019
More Focus on Multiple Placements & Automatic Buying. While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Want to learn more?
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Jon Loomer
JANUARY 29, 2019
Is the CPM also going up? And since watching video is more passive than clicking, subscribing, and buying, you can more aggressively limit frequency through exclusions. As with the videos, you then have the option of continuing to target that group during those 14 days, but with a different ad. Is the campaign profitable?
Jon Loomer
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. The webinar is a comprehensive, exhaustive 90-minutes. But you may be reaching that group of people at the wrong time.
Convince & Convert
APRIL 19, 2012
Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now. Jay : Absolutely.
Justin Levy
JUNE 23, 2010
Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. Who Should Buy This Book Simply put: This book is designed for professionals who want to understand how Facebook can be integrated into their business. Buy Facebook Marketing!
ProBlogger
AUGUST 7, 2014
That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! It might be to buy something, or it might be to sign up to a newsletter.
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