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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com.

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Is Social Media Too Big For Its Britches?

Convince & Convert

But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless. In either event, your job in this circumstance is to create conversation. Many of the conversations happening now are just as you point out in your last section — two different languages or different conversations.