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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars.

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An Introduction to Social Media for Business

Sprout Social

People post Instagram pictures of themselves enjoying their favorite brands, check in on Facebook when they go out to local bars and restaurants and happily show off their brand loyalty. Instead of blatantly asking people to buy your product, look for people talking about problems your product solves. Then give them the solution.