Janet Fouts

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Graduates- Think about Your Brand

Janet Fouts

Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but it’s time to take a considered and mindful approach to what your brand represents in the world. What is a professional brand? Share one of their posts.

Brands 97
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Build Your Brand Online Before You Need It

Janet Fouts

I had lunch today with a friend and we got to talking about creating a personal brand online. I don’t care where you work or how happy you are in your job right now, you still need to build your own personal brand online. Remember that your personal integrity is a big part of your brand. What are they going to find?

Brands 132
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Social media is not a weapon

Janet Fouts

This one is about people using social media as a weapon to bully brands and service providers into getting what they want. Sometimes it backfires on you to be obstreperous with a brand your network thinks highly of. Not entirely anyway. They’re watching. How do you want people to perceive you?

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The pack attacks – or WTF were you thinking Kenneth Cole?

Janet Fouts

Will this end Kenneth Cole’s brand or permanently damage his reputation? Anything else just fuels the fire and if you get a back and forth started you’ll end up with a spoofer like @KennethColePR and it will spiral out of your control. I doubt it. It’s the social media gaffe of the day. Is Kenneth Cole an ASS?

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What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this.

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Twitter for Lawyers

Janet Fouts

If you went to law school and have ambitions to a political career, you’d best be thinking about your brand from the get-go. If you’re looking to build your brand as an IP lawyer in the tech startup industry you might want to follow the venture capitalists and start-up CXO’s to see what’s going on out there.

TweetBeep 134
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Social Media Crisis Management -Infographic

Janet Fouts

Set up monitoring tools for reputation management. Yes, legal may weigh in on this and tell you not to, but if it’s brand reputation issue you’re going to need to find a way to put the fires out AND respond in a positive way. This post is intended to help you see a crisis coming and have the tools in place to assist.