Reputation Management: Eight Steps for Online Repair
MARCH 2, 2015
If you lose reputation, I will be ruthless.”. Reputation management, today, is only as good as an organization’s search results. But reputation management should be handled with the utmost care…it shouldn’t be something that is left simply to sorting itself out, though that is a good starting point. Reputation management requires communication.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. How do you actually do it? 1) Create Social Media Accounts For Your Brand.
Save Your Brand Reputation With Social Media
FEBRUARY 23, 2011
Tweet Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. Unfortunately, it is a fact that it can all go wrong at some point and that is something the brand needs to be ready for – or at least acknowledge the risk. Take action!
2015 Social Media Predictions
NOVEMBER 26, 2014
Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? I can’t let this crystal ball (sure, I have one!) go to waste. might as well get those social media predictions done. By Eleanor Pierce.
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR Owns Social Media.
Four Common Online Reputation Problems
SEPTEMBER 20, 2012
Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal errors that can create online reputation nightmares. No Monitoring.
4 SEO Tactics That Damage Your Brand’s Reputation
Convince & Convert
SEPTEMBER 25, 2015
From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. Managing corporate reputations is tricky in the modern era, as SeaWorld proves. That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts.
Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation
The Realtime Report
SEPTEMBER 4, 2012
Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. According to Altimeter’s survey of 92 professionals involved in social media risk management, damage to brand reputation was the risk considered significant or critical by 66% of respondents, the largest percentage.
Online Reputation Management: A How-to Guide
AUGUST 23, 2012
Online reputation management (ORM) is most usually brought front and center when an executive, professional, or brand notices an unflattering item on the first page of a search result. Ensure your name appears in the description field of social media profiles. You can create personal hubs that link to your social media profiles. Take an inventory. version.
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. How Women Use Social Media.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Every brand touch counts.
Weekly Roundup: Reputation
FEBRUARY 17, 2015
Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. Social Silo Mentality: Is your online reputation suffering?
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.
Brand Bullying: A Tale of Ragu and Social Media
OCTOBER 4, 2011
Chapman blogged about the latest example of poor social media marketing - Ragu Hates Dads. The brand had reached out to him on Twitter with a campaign that admittedly is in pretty poor taste, and C.C. When we start by ripping a brand a new one, we aren’t encouraging them to learn. It is the reason they do not want to embrace social media. Last week, C.C.
Benefits of Online Reputation Management - Social Media
Social Media Network Marketing
AUGUST 19, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Unported License.
Social Media Crisis Management -Infographic
JUNE 3, 2013
Set up monitoring tools for reputation management. At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Monitor first, last and always. Have a plan.
How (and Why) to Clean Up Your Online Reputation
JUNE 21, 2013
In the past few years, the focus of your so-called “reputation” has shifted from how you present yourself in person and on the telephone to how your present yourself in a digital environment. Using the Internet to establish your reputation can be great. People can get to know you more thoroughly, as you can use social networks to highlight many different attributes.
How To Manage Your Online Reputation By Using Google Alerts
JUNE 1, 2011
In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. Set up alerts for any nicknames or usernames you have on different online forums or social networking sites. Best of all – it’s free and incredibly easy to do.
Burn your social media strategy
DECEMBER 17, 2015
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Most companies are doing social wrong and have done it wrong from the beginning. Toss out your social media scorecard immediately.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy.
3 Tips for Taking Control of Your Online Reputation
AUGUST 23, 2011
Your name is your brand and you want your brand to have the best association as possible. This is why finding ways to take control of your online reputation is so essential to online success. Here are 3 tips for taking control of your online reputation. 1. There are times a more aggressive approach with our online reputation must be taken. Reaching Out. Takeaway.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
Your Brand Screwed-Up On Social Media, Now What?
OCTOBER 4, 2012
Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. This is important because there are critical lessons here for all of us using social media for business. Things move very quickly in the world of social media.
How Old is the Perfect Social Media Expert?
JUNE 23, 2011
His talk was hitting all the right notes, exceeding my expectations, when he began to discuss the need for transparency for corporate executives and the critical opportunity, and must-have piece of their communication strategy, social media now represents for everyone in the C-suite. “If you don’t understand social media, find a social media expert.
The Ugly Side of Social Media Sharing
APRIL 30, 2013
Guest post by Jenelle Conner. I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. Too funny!!!”
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent.
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. ” This will help turn casual fans into brand advocates. 3.
Your Brand Screwed-Up On Social Media, Now What?
OCTOBER 4, 2012
Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. This is important because there are critical lessons here for all of us using social media for business. Business Twitter Advertising Branding trust
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
How NOT to Run Your Social Media
JUNE 25, 2014
Social media is a great tool for engaging with consumers. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. 1. How NOT to Run Your Social Media.
Enterprise Social Media and Personal Branding
JUNE 30, 2011
Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate brand. That brand image matters little in social media. Through personal branding.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
Want to know what’s working on social media? ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Word-of-mouth advertising is very powerful.
Is Social Media is the Brussels Sprouts of the Internet?
JANUARY 30, 2012
To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. To my fellow social media aficionados, I realize this may come as a shock. A few days ago, I had a chance to have lunch with a dear friend. Naturally, given my work, the conversation turned to the topic of social media.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Reputation Management. Social Bookmarking. They are listen, assess, engage, measure, and refine/improve.
Outsourcing Social Media – Is It Worth It?
MAY 25, 2012
appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose. Thanks again to Matt for sharing his experience with outsourcing social media.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well. Sponsorships create brand mentions that make you a real brand.
Top 5 Signs Your Business Should Not Be Using Social Media
DECEMBER 15, 2011
Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
Socializing Your Brand [Infographic]
NOVEMBER 22, 2011
Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Executives believed that a larger part of brand’s image and reputation is dependent on whether it is present on social media and it is active or not.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
Social media has forever changed marketing and business. believe it’s for the better. I’m calling this era a brandvolution, because it’s time for customers to naturally select what brands will survive based on who a brand is and what they stand for. Today, businesses are not the only ones building the brand’s message, customers are too.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Social matters in b2b.
Social Media Q&A
APRIL 20, 2011
The Q&A. Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. My reasoning being that social media is a TOOL and agencies should not be specializing in tools. There is a lot of talk about it not working for B2B brands, which is baloney. until 6 p.m., every day.