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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. When FOMO Died.

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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

That prime real estate features the best content the brand has access to: the stories their customers are sharing on social media. After selecting posts that meet their brand criteria, they’re able to feature a dynamic and engaging collection of inspiring images featuring real fans from that day.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. “Our vision for the future is that our people are our brand.” “Our vision for the future is that our people are our brand.” Listen Now . The RSS feed is: [link]. Find us on iTunes: [link].

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect. . They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. link] jaybaer Perfect!

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Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

It’s no secret that most social platforms operate on a pay-to-play model for brands. Behind every successful ad campaign is a consistent and creative social media presence that strengthens brand, relationships, and trust. To stay on top, the best brands will be the most creative. Technically the company is an apparel retailer.