Brands Energy How To RFI 
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APRIL 26, 2011
What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. Try to figure out if the culture, people and work is a fit for the brand.
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APRIL 18, 2012
How to get the right fit from a perfect pitch: Create realistic timelines. It's shocking to see how many brands don't explain (using explicit words) what they would like delivered as the net output of the first stage. Sometimes the brand has to fight to fit the agency (and not the other way around). Give the true budget.
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