No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together
Convince & Convert
APRIL 4, 2014
Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” The team then shared a series of photos with text embedded to explain how they were coping with the #nokeyboardnoproblem technology fiasco. The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience.
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