An Update on TikTok’s Self-Serve Ad Platform
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APRIL 13, 2021
Maybe they made the investment in good reps because they needed to mitigate the very valid worries about privacy and the Chinese government. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Or tons of fun. Not so anymore.
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